ABOUT
EMILY JOHNSTON IS A SENIOR DESIGNER AND ART DIRECTOR SPECIALIZING IN BRANDING, DIGITAL, AND ORGANIZING COMPLEX SYSTEMS. SHE IS A GRADUATE FROM COLLEGE FOR CREATIVE STUDIES, WHERE SHE EARNED HER BFA IN GRAPHIC DESIGN ALONG WITH MINORS IN BOTH ART HISTORY AND VISUAL CULTURE.
MADE TO BE BOLD
In a grey world, bold is the exception.
Nameplate-first retail spots created for LYRIQ, Escalade, XT4, XT5, XT6, CT4, and CT5.
Creative Director: Quoc Lu
Art Director: Emily Johnston
Copywriter: Matthew Milia
Edit: Hudson Editing
Color: Company 3
Music: South Music
CADILLAC DIGITAL BROCHURES
Cadillac’s Digital Brochures are interactive guides to each Cadillac nameplate. Each vehicle has brochure-specific animations and still assets created to give the user a rich and interactive experience.
In addition to feature-specific stories, the brochures include interactive elements for the user to explore exterior colors, various wheel options, interior options with a 360 pano, and other trim-specific variations.
The 2024 Cadillac LYRIQ brochure features all new CGI animations and still assets, with a refreshed environment created to showcase the new lead trim.
Creative Director: Quoc Lu
Designer/Art Director: Emily Johnston
CGI: Tiki Studios
Music: Eightfold
WELCOME TO THE INFINITE RECORD
Digital interactive "poster" made for Spotify users that generates visuals and information based on users' streaming data.
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The "Infinite Record" is an interactive click-through experience where users can explore and get lost in discovery of various genres and artists over time.
LOGOS
Logos designed for a variety of clients between 2009 and 2017.
FORD FRONT ROW
Poster design for Ford Front Row, a concert series sponsored by Ford Motor Company.
CADILLAC CGI
Selection of still and animated content created for Cadillac for use in various print and digital marketing materials.
Creative Director: Quoc Lu
Art Director: Emily Johnston
CGI: Tiki Studios
CADILLAC VIS ID
Expansion of Cadillac's Visual Brand Identity guidelines, and brand governance.
Brand Client: Carrie Crawley
Group Creative Director: Quoc Lu
Project Manager: Danielle Butcher
Associate Design Director: Catherine Lin
Sr Designer: Emily Johnston
Sr Designer: Colin MacDonald
Sr Designer: Kevin Mitchell
CELLAR DOOR
Logo and packaging design for Cellar Door Soap Co., a Michigan-based soap company.
Illustrations done by Jason Smith.
ETON ACADEMY
Print and digital invitation for The Ultimate Kickoff Party, a charity event held at Motor City Casino in Detroit, MI to raise money for Eton Academy, a day school in Detroit for students with learning disabilities.
CIRQUE
Printed invitation for Cirque, the Detroit Institute of Art's annual masquerade.
ANN ARBOR'S GOT TALENT 8
Poster and digital banners created for Ann Arbor's Got Talent 8, a fundraising event for TWC Detroit.
CADILLAC ESCALADE
Page redesign for the 2021 Cadillac Escalade.
PLANT A SEED, GROW A COMMUNITY
4 color 12" x 18" letterpress print designed for a poster competition held by Signal Return in Detroit, MI. Out of 30 submissions, 5 were selected for printing and sale.
For purchasing information, visit: signalreturnpress.org
NEXTEK
Branding system designed for Nextek Power Systems, a Detroit-based energy company that promotes direct current (DC) power networks for commercial buildings throughout the United States.
LINCOLN AVIATOR MEDIA SITE
Media site designed for the all new Lincoln Aviator. Site featured videos, image galleries, interactive sounds, vehicle stats, and a library to download content.
ZEITGEIST
This typeface was inspired by design created during the Bauhaus movement, particularly looking at the artwork done by artist Marianne Brandt.
LINCOLN SPRING SALES EVENT
Printed campaign materials for Lincoln's 2019 Spring Sales Event to be showcased in Lincoln dealerships throughout the United States.
Featured in the American Graphic Design Awards for POP/Signs/Exhibits in GD USA.
Creative Director: Ruben Ramen
Design/Art Director: Emily Johnston
Illustration: Karinna Klocko
