emi1337@gmail.com  /   734 827 4384

ABOUT

EMILY JOHNSTON IS A SENIOR DESIGNER AT LEO BURNETT. SHE IS A GRADUATE FROM COLLEGE FOR CREATIVE STUDIES, WHERE SHE EARNED HER BFA IN GRAPHIC DESIGN IN 2009 ALONG WITH MINORS IN BOTH ART HISTORY AND VISUAL CULTURE.

MADE TO BE BOLD

SPRING 2024  /  RETAIL

In a grey world, bold is the exception.

Nameplate-first retail spots created for LYRIQ, Escalade, XT4, XT5, XT6, CT4, and CT5. 

Creative Director: Quoc Lu
Art Director: Emily Johnston
Copywriter: Matthew Milia
Edit: Hudson Editing
Color: Company 3
Music: South Music

CADILLAC DIGITAL BROCHURES

SPRING 2023  /  DIGITAL

Cadillac’s Digital Brochures are interactive guides to each Cadillac nameplate. Each vehicle has brochure-specific animations and still assets created to give the user a rich and interactive experience.

In addition to feature-specific stories, the brochures include interactive elements for the user to explore exterior colors, various wheel options, interior options with a 360 pano, and other trim-specific variations.

The 2024 Cadillac LYRIQ brochure features all new CGI animations and still assets, with a refreshed environment created to showcase the new lead trim.

Creative Director: Quoc Lu
Designer/Art Director: Emily Johnston
CGI: Tiki Studios
Music: Eightfold

WELCOME TO THE INFINITE RECORD

WINTER 2016  /  DIGITAL

Digital interactive "poster" made for Spotify users that generates visuals and information based on users' streaming data.

---

The "Infinite Record" is an interactive click-through experience where users can explore and get lost in discovery of various genres and artists over time.




LOGOS

FALL 2009   —   SPRING 2017

Logos designed for a variety of clients between 2009 and 2017.





FORD FRONT ROW

SUMMER 2017  /  EVENT PROMO

Poster design for Ford Front Row, a concert series sponsored by Ford Motor Company.

CADILLAC CGI 

2023 - 2024  /  CGI

Selection of still and animated content created for Cadillac for use in various print and digital marketing materials. 

Creative Director: Quoc Lu
Art Director: Emily Johnston

 







CELLAR DOOR

FALL 2012  /  BRANDING

Logo and packaging design for Cellar Door Soap Co., a Michigan-based soap company.

Illustrations done by Jason Smith.

CADILLAC ESCALADE

SUMMER 2020  /  DIGITAL

Page redesign for the 2021 Cadillac Escalade.

ETON ACADEMY

FALL 2014  /  PRINT

Print and digital invitation for The Ultimate Kickoff Party, a charity event held at Motor City Casino in Detroit, MI to raise money for Eton Academy, a day school in Detroit for students with learning disabilities.

CIRQUE

WINTER 2014  /  PRINT

Printed invitation for Cirque, the Detroit Institute of Art's annual masquerade.

ANN ARBOR'S GOT TALENT 8

FALL 2016  /  EVENT PROMO

Poster and digital banners created for Ann Arbor's Got Talent 8, a fundraising event for TWC Detroit.

STUFF

SUMMER 2015  /  DIGITAL

Intranet design for Team Detroit.

PLANT A SEED, GROW A COMMUNITY

FALL 2012  /  PRINT

4 color 12" x 18" letterpress print designed for a poster competition held by Signal Return in Detroit, MI. Out of 30 submissions, 5 were selected for printing and sale.

For purchasing information, visit: signalreturnpress.org


NEXTEK

FALL 2012  /  BRANDING

Branding system designed for Nextek Power Systems, a Detroit-based energy company that promotes direct current (DC) power networks for commercial buildings throughout the United States.


LINCOLN AVIATOR MEDIA SITE

SPRING 2019  /  DIGITAL

Media site designed for the all new Lincoln Aviator. Site featured videos, image galleries, interactive sounds, vehicle stats, and a library to download content.

ZEITGEIST

SPRING 2009  /  TYPE DESIGN

This typeface was inspired by design created during the Bauhaus movement, particularly looking at the artwork done by artist Marianne Brandt.


LINCOLN SPRING SALES EVENT

SPRING 2019  /  PRINT

Printed campaign materials for Lincoln's 2019 Spring Sales Event to be showcased in Lincoln dealerships throughout the United States.

Featured in the American Graphic Design Awards for POP/Signs/Exhibits in GD USA.