So what’s being done? Dove, among other companies are launching a major initiative designed to provoke discussion and encourage debate about the nature of beauty. The campaign asks women to give serious thought to a host of issues surrounding beauty, such as society's definition of it, the quest for “perfection,” the difference between beauty and physical attractiveness, and the way the media shapes our perceptions of beauty.

Various communication vehicles are being used to invite women to join in the discussion about beauty and share their views of it with women around the world.